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Updated: July 9, 2024

Reliance Retail To Compete With Decathlon: A New Sports Brand Wars Starts In The Post-Pandemic Athleisure Boom

Reliance Retail plans to launch a new sports brand to rival Decathlon. By this, they are aiming to capture the growing post-pandemic athleisure market. This move is part of Reliance's broader diversification strategy. This includes ventures into consumer durables and diagnostic healthcare sectors.

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